I love this pillow, it’s supportive and cooling all night. It holds its shape better than any pillow I’ve ever owned. The only thing keeping me from recommending this pillow to others is the embroidery on the center of the pillow. Its right where your ears touch the pillow and you feel it! If the name was printed or even embroidered smaller in a corner I would recommend this pillow to everyone, and definitely switch out the rest of the pillows in my home to these.